The launch of PAPER & TEA’s advent calender ‘Oolong Secrets’

The exclusive PAPER & TEA Advent Calendar, brought to life under the campaign name Oolong Secrets, is a celebration of craftsmanship and passion — created for tea lovers who appreciate the beauty of making the most of every moment.

With only 500 calendars available, this limited-edition piece invites you to indulge in an extraordinary journey through flavour and art.

Inside the calendar, you’ll find:

• A beautifully crafted book telling the story of Oolong

• Luxurious chocolate, created in collaboration with Original Beans

• A hand-made gaiwan tea set, designed by artist Anna Badur

• And, of course, PAPER & TEA’s finest Oolong teas, honouring the rich tradition of this exceptional brew

Studio Veldsla led the project management for the display and store presentation of this unique Advent Calendar. From concept to execution, we worked closely with amazing partners to ensure the presentation reflected the exclusivity and quality of the product.

The result? A stunning in-store experience, now featured in 21 PAPER & TEA stores across Europe, bringing Oolong Secrets to life for tea lovers everywhere.

Client: Paper & Tea www.paperandtea.nl
Photo credits: Paper & Tea