LET'S MAKE MAGIC!
LET'S MAKE MAGIC!
RETAIL STRATEGY & CONCEPT DEVELOPMENT
At Studio Veldsla, we create distinctive retail experiences that bring brands to life. From strategy and concept development to visual merchandising, spatial design and implementation, we translate brand identity into physical experiences that people can experience, touch and feel.
We work across retail environments, from windows and displays to pop-ups, store formats, furniture, VM tools and much more!
Always looking for the balance between creative impact, brand identity and the customer experience.
CREATIVE DIRECTION & EXPERIENCE DESIGN
I believe the strongest retail experiences are where creativity meets purpose. A space should feel unmistakably connected to the brand, work for the customer and deliver in the real world.
From the first idea to the final detail, I lead projects from concept and creative direction through to production and implementation.
STUDIO VELDSLA
Studio Veldsla is led by Mendy van Velsen, bringing together creative strategy, retail experience, visual merchandising and brand implementation.
Depending on the project, I build multidisciplinary teams around the right expertise. From 3D and 2D designers and visualisers to makers, producers and other specialists.
This flexible and collaborative way of working allows the studio to take projects from vision to reality while bringing together the right people for every challenge.
MENDY VAN VELSEN owner & creative director
‘Whether it’s a pop-up, a store, a display or a window - we make sure it’s not just seen but felt’
