Pop-up project for Marigold Culinair at Museumplein Amsterdam.

Studio Veldsla was invited by Marigold Culinair, a remarkable family-owned business with an equally remarkable product, a refined take on eggs (without… well, let’s just say they’re unlike any eggs you’ve ever known the first culinair egg in the Netherlands). The request? To design and realise a high-quality pop-up space in the heart of Amsterdam, just off Museumplein, within the tight timeframe of one week.

Our scope included;

• Creative concept development

• Efficient and functional layout design

• Full project management

• On-site installation support

The pop-up served as a sophisticated retail environment where Marigold Culinair offered their signature eggs, a curated selection of egg-related products, and specially developed Easter items.

The result was a refined and visually striking space that reflected the premium character of Marigold’s offering, innovative, elegant, and unexpected. A quiet eye-catcher in a bustling location, perfectly aligned with both brand and context.

A successful collaboration and a strong example of how quality and creativity come together.

Client: Marigold Culinair www.marigoldculinair.com
Photo credits: Studio Veldsla