For Cortina Bikes, Studio Veldsla developed a new retail concept that reimagines how customers engage with the brand. The concept is designed to capture attention and create a holistic experience that reflects Cortina’s core values. It is translated into bespoke furniture and display designs, including a modular system to present bikes and accessories. Together with Image Builders, we also developed an innovative display system that introduces a new way of showcasing bikes.

Our work included;
- New retail concept
- Translating the concept into designs
- Bespoke furniture and displays
- Customer journey experiences
- Creating the showroom at Cortina’s headquarters

The result is a consistent and inspiring environment where Cortina’s new retail concept comes to life, from the very first impression to the full retail experience.

Rolled out across over 100 locations, from large flagship stores to smaller independent dealers throughout the Netherlands!

Production: Image Builders
Photography: Milenka Backx